LSA Setup & Management
Get your business into Google's Local Service Ads — the guaranteed top spot for local searches — where you only pay Google for genuine call leads.
Why this matters for your business
Local Service Ads appear above standard search results and above the map pack — the most visible position on Google for any local search. Unlike standard ads, you pay per genuine lead, not per click. The Google Guaranteed badge that comes with it signals credibility to prospective clients before they've even spoken to you. We handle eligibility, setup, and the badge application, then manage it ongoing so you're not wasting budget on low-quality leads.
What's included
- Eligibility check and account setup
- Google Guaranteed badge application
- Pay only for genuine call leads — never wasted clicks
- Ongoing management under your retainer
What it isn't
- Pay-per-click ad campaigns that charge for wasted clicks
- Guarantees on lead volume or specific positions
- Hidden management fees on top of Google's charges
- Long-term contracts
How it works, step by step
Eligibility check
We confirm your business and sector qualify for Local Service Ads before you commit to anything.
Account & verification
We set up your LSA account, complete the business verification, and handle the background and insurance checks Google requires.
Google Guaranteed badge
We guide you through the Google Guaranteed application so your business carries the credibility signal that drives clicks.
Ongoing management
Budget management, lead quality filtering, and monthly reporting on what's coming in — all covered under your retainer.
What it looks like across sectors
Tradespeople
A plumber in the Google Guaranteed slot — the first result a homeowner sees when they search 'plumber near me' on a phone.
Care Agencies
A home care provider appearing above organic results for families searching 'home care' in their town.
Financial & Service Pros
A mortgage broker capturing high-intent local searches at the top of the page, paying only for actual enquiries.
Get your lsa setup quote
Tell us what your business needs and we'll come back with what's involved and the cost — no obligation.
Common mistakes this service prevents
Running LSA without the Google Guaranteed badge, which cuts your click-through rate
Setting a budget too low to ever appear for competitive local searches
Not filtering out low-quality leads, so you pay Google for calls that never convert
Leaving LSA unmanaged, so budget is wasted on irrelevant categories
Questions about lsa setup
How much do Local Service Ads cost?
You pay Google per genuine lead — not per click. The cost per lead varies by sector and area. Our setup fee is £150 one-off, and ongoing management is covered by your retainer.
Does my business qualify for LSA?
Most local service businesses qualify — trades, care providers, and professional services in eligible sectors. We check your eligibility before you commit to anything.
What is the Google Guaranteed badge?
It's a credibility signal Google displays next to your ad. It requires background and insurance checks and significantly improves click-through rates.
How is this different from regular Google Ads?
Standard ads charge per click, regardless of whether the click becomes a lead. LSA charges per genuine call lead only — you don't pay for browsers, only for people who actually contact you.
LSA Setup across the UK
We build and manage for local businesses across Scotland, England and Wales.
Don't see your area? Just ask.
Ready for your lsa setup?
Send us what you need. We reply with what's involved and the cost. Once you're happy, we get started — no long contracts.
Get Your Free Quote